If you spend time on social media or run an online business, you’ve likely come across the need for a bio link — a single link that leads to multiple other links. Whether you’re a blogger, influencer, or business owner, having a centralized hub where followers can discover all your important content is essential. While there are many services that offer this functionality, why not build bio links yourself on WordPress — for free? It’s easier than you think and gives you full control over appearance, branding, and functionality.
What is a Bio Link?
A bio link is often a single, short URL placed in your social media profiles which, when clicked, takes users to a page hosting multiple links. These could include your latest blog posts, products, services, videos, and social media profiles. It’s like a mini website to represent your online presence.
Why Use WordPress for Bio Links?
Platforms like Linktree and Beacons are great, but have limitations — especially in their free versions. With WordPress, you can:
- Own your data – No third-party tracking or ads unless you add them.
- Customize freely – Full access to themes and layout options.
- Add branding – Match your site style and brand colors.
- Use your domain – Your link goes to your own domain, not someone else’s.
So let’s dive into how to create your own bio link page using WordPress — without spending a dime.
Step 1: Set Up a New Page
First, log into your WordPress dashboard. Go to the menu on the left and click Pages → Add New.
Give your page a clear title such as “Links” or “My Bio”. This will be the page you link to from your social media bios.
Step 2: Add Your Links with the Block Editor
WordPress’s Gutenberg block editor makes it super easy to add different elements. Simply click the “+” icon and choose from blocks like:
- Buttons – Ideal for linking to products, newsletters, or articles.
- Paragraphs – Add descriptions or headings above your links.
- Social Icons – Pull in direct links to platforms like Instagram, YouTube, and Facebook.
- Images – Add your logo or a profile image for better branding.
You can format these visually and place them in any order. Try to make your most important links the most visible or use a hierarchy based on your goals.
Step 3: Styling Your Link Page
Even using a free theme, you can make your bio link page look stunning. Choose colors that match your branding, use legible fonts, and space out sections for clean readability. Here are a few styling tips:
- Minimalist design – Less clutter keeps users focused.
- Consistent colors – Use brand colors for all buttons and links.
- Mobile optimization – Make sure everything looks good on phones.
Step 4: Set the Page URL
Before publishing, set a clean URL for your page — something like yourdomain.com/links. You can adjust it under the Permalink settings of the page. This will be the link you place in your Instagram, TikTok, or Twitter bio.
Step 5: Improve with Free Plugins
WordPress offers thousands of free plugins that can enhance your bio link page. Some recommendations include:
- Elementor – A drag-and-drop page builder for advanced layouts.
- WPForms – Add a simple contact form or newsletter signup.
- Simple Social Icons – Display colorful and clickable icons for your social platforms.
These plugins don’t cost anything and give your link hub a more professional appeal.
Step 6: Monitor Performance
Once your page is live, track visitors and behavior using tools like Jetpack or Google Analytics. Knowing what links get the most clicks helps in optimizing your page over time.
Bonus Tip: Turn It Into a Mobile App
If you want to go the extra mile, consider using a Progressive Web App (PWA) plugin to turn your bio link page into an app icon on your phone. That’s extra usability at no added cost!
Conclusion
Creating a bio link page in WordPress is a fantastic way to take control of your online presence while saving money. You’re no longer limited by the restrictions of third-party tools and can design your page to reflect your unique brand. With just a little effort, you can create a powerful digital business card — for free!
Start with a page, customize it to match your style, and track its impact. Once you have it all set, go ahead and paste that link in all your social bios — and watch the clicks roll in!